13- Sellers of routinely purchased products such as regular bottled water want to distribute the products as widely as possible. These companies will most likely choose  ________ distribution strategy Group of answer choices exclusive selective intensive independent

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
icon
Concept explainers
Question

13-

Sellers of routinely purchased products such as regular bottled water want to distribute the products as widely as possible. These companies will most likely choose  ________ distribution strategy
Group of answer choices
exclusive
selective
intensive
independent
14-

Cable internet providers frequently offer a low introductory offer price to entice customers to sign up for their services. They do so because they have already laid the cable network ahead of customer demand and now must attract customers. These pricing scheme represent a ________ pricing strategy.

Group of answer choices
sales orientation
target return
target profit
maximizing profits
15-

Some pharmaceutical companies spend big bucks to advertise prescription drugs on TV to persuade consumers to ask their doctors about those medicines. The main objective of these ads is to

Group of answer choices
implement a push strategy
offset sales promotion costs
implement a pull strategy
maximize media planning
16-
Which of the following is true about price skimming strategy?
Group of answer choices
appropriate for products that are mass produced (produced in large quantities)
it is best suited for newly introduced products that are unique
appropriate for products at the decline phase of the product life cycle
appropriate for products that are highly price elastic
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Advertising
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON