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A new health drink is going to be launched in your city. Suggest the appropriate segmentation and positioning strategies with the help of bases of market segmentation and positioning?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.9: Classifying Segmentation Variables

Problem 1LO

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