Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
Problem 1VC
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Suppose you want to promote a line of costume
jewelry to upper-middle class teenaged girls.
What factors, you think, would influence the
buying behavior of your target market? How
each of these factors will affect their buying
patterns?
Transcribed Image Text:Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?
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