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- Name a product and state how you would position it by repositioning.Develop a Marketing Plan for a new product. This new product can be an extension or adaptation of a currently existing product in your country. (1) Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? (2) Target Market for the Product: Which group of consumers is the product targeted to? (3) Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. (4) Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?
- Yuwani’s is an Italian clothing brand. They recently entered in the Pakistani market. They have a wide range of casual and formal apparel for both men and women. They offer trendy colours and the latest Italian fashion that attracts youth, middle aged, and elder customers. They hired you as a marketing specialist for Pakistan. You are required to perform following tasks. Identify the major competitors for the brand in Pakistan. Discuss the four key brand strategy options and suggest any two of them for the brand in Pakistan. As they are new in the Pakistani market, discuss the two pricing strategies and suggest one of them for Yuwani’s.You are marketing manager for a noodle company. Your company is launching a new noodlesoon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”How would you define market positioning? and How would you position your product/service in the market?
- A business strategy approach for a new brand targeted to the public marketPlease choose a corporate brand and prepare the following table for the brand that you choose.(Brand options: Microsoft,Samsung,CocaCola)discuss potential target market of food panda and marketing mix of food panda? ( in brief )
- Assess Drip Footwear’s current market segment, by using the checklist for evaluating the attractiveness of a market segment.How does an industrial product differ from a consumer product? Discuss the types of industrial products and provide an example of each.As a Marketing consultant, help Pilot pens to use AIDA concept for the launch of their new Sanitized pens in India