Using the case above, you are required to conduct additional research and write an essay discussing Electronic Commerce (e-commerce) in the time of Covid-19. Your answer must include the following sections: 1. Introduction 2. Discussion: i. Discuss the concept of e-commerce.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using the case above, you are required to conduct additional research and write an essay discussing
Electronic Commerce (e-commerce) in the time of Covid-19.
Your answer must include the following sections:
1. Introduction
2. Discussion:
i. Discuss the concept of e-commerce.
ii. Analyse the expansion of e-commerce during covid19 (at least three key points).
iii. Do you think businesses should grow eCommerce even after the pandemic?
a. Support your stance with at least three well-researched arguments.
iv. Some businesses do wish to implement e-commerce, especially during this time of COVID19
Pandemic, but they worry about security issues. Advise on the security threats (at least three
key points) that businesses and customers worry about and provide measures (at least three
key points) organisations can take to manage these threats. (at least two key points)
3. Conclusion
In conclusion, look at the major role played by e-commerce during Covid19 and advise on the
effectiveness of e-commerce during this pandemic. Do you think businesses were able to adapt to
this change?
Note: Please mak

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