a. Explain what is the brand in marketing. b. Explain what is the product quality in marketing. c. Explain what is the product price in marketing.
a. Explain what is the brand in marketing. b. Explain what is the product quality in marketing. c. Explain what is the product price in marketing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a. Explain what is the brand in marketing.
b. Explain what is the product quality in marketing.
c. Explain what is the product price in marketing.
d. Explain what is the product promotion in marketing.
e. Explain what is the cognitive-affective model of brand perception.
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