a. Identify and explain five (5) opportunities that Miss Alberta Kwao is likely to enjoy as an entrepreneur? b. With Ghanaian examples, discuss five (5) impediments that Miss Kwao will encounter in her venture!

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 2
Miss Alberta Kwao has just completed a training on entrepreneurship development and is excited about the
many benefits and opportunities of being an entrepreneur. She was told 'when you start building a business,
you begin a journey or a process. This process has a beginning and an ending and between the beginning and
end are a lot of challenges. You will win only if you remain faithful to the process." This statement made her
apprehensive because she needed to adequately prepare in order to become successful. In the light of the
above:
a. Identify and explain five (5) opportunities that Miss Alberta Kwao is likely to enjoy as an entrepreneur?
b. With Ghanaian examples, discuss five (5) impediments that Miss Kwao will encounter in her venture?
Transcribed Image Text:QUESTION 2 Miss Alberta Kwao has just completed a training on entrepreneurship development and is excited about the many benefits and opportunities of being an entrepreneur. She was told 'when you start building a business, you begin a journey or a process. This process has a beginning and an ending and between the beginning and end are a lot of challenges. You will win only if you remain faithful to the process." This statement made her apprehensive because she needed to adequately prepare in order to become successful. In the light of the above: a. Identify and explain five (5) opportunities that Miss Alberta Kwao is likely to enjoy as an entrepreneur? b. With Ghanaian examples, discuss five (5) impediments that Miss Kwao will encounter in her venture?
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