a. Suppose you know that the marketer is a B2B marketer. What is the probability that he or she plans to increase LinkedIn or- ganic social media postings? b. Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase LinkedIn organic social media postings? c. Are the two events, increase LinkedIn postings and business fo- cus, independent? Explain.

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4.22 How will marketers change their organic (unpaid) social
media postings in the near future? A survey by Social Media Exam-
iner reported that 65% of B2B marketers (marketers who focus pri-
marily on attracting businesses) plan to increase LinkedIn organic
social media postings, as compared to 43% of B2C marketers (mar-
keters who primarily target consumers). The survey was based on
1,947 B2B marketers and 3,779 B2C marketers. The following table
summarizes the results.
BUSINESS FOCUS
INCREASE LINKEDIN
POSTINGS?
B2B
B2C
Total
Yes
1,266
1,625
2,891
No
681
2,154
2,835
Total
1,947
3,779
5,726
Source: Data extracted from "2018 Social Media Marketing Industry Report,"
socialmediaexaminer.com.
a. Suppose you know that the marketer is a B2B marketer. What
is the probability that he or she plans to increase LinkedIn or-
ganic social media postings?
b. Suppose you know that the marketer is a B2C marketer. What
is the probability that he or she plans to increase LinkedIn
organic social media postings?
c. Are the two events, increase LinkedIn postings and business fo-
cus, independent? Explain.
Transcribed Image Text:4.22 How will marketers change their organic (unpaid) social media postings in the near future? A survey by Social Media Exam- iner reported that 65% of B2B marketers (marketers who focus pri- marily on attracting businesses) plan to increase LinkedIn organic social media postings, as compared to 43% of B2C marketers (mar- keters who primarily target consumers). The survey was based on 1,947 B2B marketers and 3,779 B2C marketers. The following table summarizes the results. BUSINESS FOCUS INCREASE LINKEDIN POSTINGS? B2B B2C Total Yes 1,266 1,625 2,891 No 681 2,154 2,835 Total 1,947 3,779 5,726 Source: Data extracted from "2018 Social Media Marketing Industry Report," socialmediaexaminer.com. a. Suppose you know that the marketer is a B2B marketer. What is the probability that he or she plans to increase LinkedIn or- ganic social media postings? b. Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase LinkedIn organic social media postings? c. Are the two events, increase LinkedIn postings and business fo- cus, independent? Explain.
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