Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by consumers age. The team chose to focus on university students who were new to drinking alcohol; these people represent the of Absolut.
Q: Which of the following is true with regard to products? * O Products do not include experiences, org...
A: In simple terms, a product is an item or service that is sold by different companies in the market w...
Q: Listed below are three different products in various stages of the product life cycle. What marketin...
A: There are four stages of product life cycle; which are, introduction stage, growth stage, maturity s...
Q: The text states that the marketing manager mustanalyze the family decision-making processseparately ...
A: Decision making is the process in which customers take different factors into consideration that mot...
Q: Describe two groups that serve as aspirationreference groups for you. In what ways, if any,have they...
A: Every individual makes his purchase decisions on the basis of the recommendations given by either hi...
Q: In recent years, e-commerce has grown in popularity. What are the key contributing variables to this...
A: E-commerce refers to the arrangement of a business that completes its transaction online over the i...
Q: The new green wrap by Zaatar W Zeit is growing in the market despite its low market share. It is con...
A: The Boston Consulting Group Matrix (BCG Matrix), commonly known as the product portfolio matrix, is ...
Q: In selecting the business level strategy, explain why it is important to consider the following dime...
A: Segmentation is the process undertaken by marketers to classify a particular market into different g...
Q: In retail pricing, retailers often have a maintainedmarkup. Explain how this maintained markupdiffer...
A: Price is defined as the monetary value of a service, resource, or good that is established when a tr...
Q: Question 37 What is the greatest challenge that is unique to conducting and interpreting risk priori...
A: Risk evaluation is the most common way of surveying the probabilities and results of hazard occasion...
Q: Using a segmented marketing strategy, a firm might decide to ignore market segment differences and t...
A: The segmented marketing strategy is basically dividing the groups of customers into segments and div...
Q: What do you think makes a PowerPoint presentation interesting to watch? Share tips and tricks here.
A: Excellent planning, like any good material, is the foundation of a great presentation. It's not poss...
Q: Suggest how sustainable tourism can be achieved in three different aspects of sustainable tourism
A: Sustainable tourism is a phrase that encompasses the entire tourism experience, including economic, ...
Q: What type of marketing strategy is CVS using?
A: Health care within the united states has modified at a fast pace, and so if CVS has arisen as a cont...
Q: Sometimes marketers will develop strategies to target multiple social class segments with the same p...
A: The strategy of offering same product at different prices to different set of audiences is known as ...
Q: What are the steps in conducting a market analysis?
A: Market Analysis is a process where we analyze the market so as to how to better position ourselves i...
Q: You have been asked to explain how rivalry among companies competing in the industry affects the ind...
A: To establish the attractiveness of an industry, it is necessary to interact with business brokers to...
Q: What are the three degrees of distribution density?
A: The distribution density is the availability level selected by the marketer for the particular produ...
Q: What does it mean to have the option of using an FMS?
A: * Introduction - FMS , Or Flexible manufacturing system is a system that allows the production syste...
Q: Explain what makes an effective marketing plan
A: Marketing planning is helps the business to ensure what actions to be performed for metting both bus...
Q: Describe the requirements for effective segmentation to be used by Nandos marketers to segment the S...
A: In the given case study, we are provided with information about Nandos, multi-national eateries, and...
Q: hat is meant by green marketing? Explain the role of green marketing in sustainable development.
A: Green marketing is the practice or process of selling and advertising the products or services which...
Q: What are prosumers? How does the culture of customization and concept of personal choice change the ...
A: There has been rapid changes in the taste and preferences of the consumer because their access to kn...
Q: Centralized decision making and purchasing are an advantage of_______________ ownership.
A: Retailing business functions on small scale operation where it deals with selling of small lots of p...
Q: hat are some SMART (specific, measurable, achievable, realistic, timely) objectives that a fast food...
A: Every capitalistic system thrives on growth. The shareholders in that capitalistic system will gain ...
Q: When selecting a priority audience, social marketers scrutinize potential market segments based on a...
A: An audience analysis is a process used to identify and understand the influence audience and the pri...
Q: What is the eight-second rule?
A: Through online marketing, the company could reach a wide variety of customers around the world. Thro...
Q: Outline eight offenses that could be committed by foreign companies and their officers
A: Any business that exists adheres to a set of standards. Legislators offer the legal foundation for a...
Q: Recognize the variousterms that pertain toproducts and services.
A: The various terms that pertain to products and services includes: Goods Facility Deliverables Goo...
Q: Successful catalog retailers often send _______________ catalogsto _______________ markets identifie...
A: Retailers are known for selling goods in small quantities near localities and markets. These busines...
Q: What is meant by the household life cycle?
A: Customers behavior is said as study of individual customers and group by the Marketers. It shows the...
Q: Model of Consumer Behavior and factors that affects its buying behavior.
A: Who is a consumer? Any individual who purchases goods and services from the market for their end ...
Q: How does marketing shape consumers needs and wants?
A: Marketing is about fulfilling consumer needs and wants in a most efficient way, so that it is benefi...
Q: Where do (a) marketing synergies and (b) R&D–manufacturing synergies appear when using the syne...
A: Strategic marketing is the application of marketing disciplines to achieve organizational objectives...
Q: The world is now experiencing environmental crises, as a student What conservation/reduction measure...
A: The physical surrounding and settings in which we live are referred to as the environment. Regrettab...
Q: What are the four I’s of services?
A: Services - Services are intangible and non-physical parts of the economy, as adverse to goods, which...
Q: What drives Apple's Innovation and growth? Is Apple better at connecting with and engaging customers
A: Creating brand value and equity is very critical for long term sustenance of any business. Strong br...
Q: What has made Pret so popular in the past 10 years? Which marketing techniques did they use to achie...
A: The small business has the role of providing potential goods and services that help customers to sol...
Q: Explain the product life-cycle concept.
A: The product life cycle is the series of stages that a new product goes through as it develops. The i...
Q: are student at an university and your lecturer ask you to do a Product Offering, critical issues and...
A: Different industries have different challenges and opportunities. The company should use its strengt...
Q: Why will logistics and supply chain managementplay an important role in the future success ofAmazon....
A: Amazon aims to get a global reach and be an international leader as it says Earth's most customer-ce...
Q: Can you briefly assess the viability of introducing Pret a Manger to Canada to me? What business obj...
A: Pert a Manger is a well-known restaurant chain with over 450 locations across the world. Customers c...
Q: A common theme among managers who succeed repeatedly in program implementation is fostering open co...
A: Managing program is a complex process and managers manage to complete the entire process efficiently...
Q: Explain how marketingmanagers positionproducts in themarketplace.
A: Market positioning is the capacity to affect customer perception of a brand or product compared to c...
Q: Explains the bargaining power of buyers.
A: There are many factors in the environment which affect the functioning of an organization. These fac...
Q: What should Pret a Manger do to expand in other countries such as Canada? What business objectives d...
A: Prte a Manger is a United Kingdom sandwich shop franchise international company. Pret has nearly 460...
Q: If a market is segmented according to light, medium, and heavy product users, the marketer segmentin...
A: Market segmentation can be done in different ways that are demographic, psychographic, behavioral an...
Q: Do you think the trend toward nonfamilyhouseholds will continue? Justify your response.
A: Customer will go through various phases of decision making before, during and after making a purchas...
Q: Identify and list down at least five (5) of ways of generating primary and secondary data for your b...
A: There can be different data source for any kind of research for a business venture.
Q: Proposed and justify 4 strategies that Tropical Leisure can implement in the short-term to profitabl...
A: It requires a lot of heavy lifting to run a business successfully. One wrong or delayed decision and...
Q: Why did Virgin plus increase its mobile data prices in canada
A: Canadians benefit from high-quality cell phone networks with outstanding coverage and speeds, yet we...
Step by step
Solved in 3 steps
- a) For each of the following data mining tasks, explain the main concepts, typical data input and Information or intelligence outputs. i) Basket Analysis (Supermarkets) ii) Sales Forecasting iii) Database Marketing iv) Market Segmentation v) Innovative products planningMake TOWS ANALYSIS of the following. Need asap thank you Strength 1. Variety of products - variety of baked food items 2. Simple business concept 3. Target market is all demographics - catering for all ages Weakness 1. Similar business such as bakeries sell similar items for cheaper prices. 2. Operating only in limited areas 3. Vulnerable to competitive pressure Opportunities 1. Ability to develop additional stores/expansion 2. Bakery industries are growing at a fast speed and demand for quality food is never ending 3. Product expansion Threats 1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices 2. Continuous increase of ingredients’ pricesThis will focus on creating a Marketing presence for this new coffee shop located in Philadelphia, PA. This task will evaluate your ability to analyze marketing strategies and provide creative solutions. Create a SWOT analysis focusing on the coffee shop business in relation to the location at 3528 Wharton Street, Philadelphia, PA 19146. Additionally, please identify 3 marketing resources that you believe will be most successful in promoting the coffee shop and explain why. 2. What are the area's demographics, and what are the factors that contribute to the success of startup coffee shops in the Philadelphia, PA area.
- Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?Write Short Notes on:- a) Evaluating the worth of a Business b) Japanese Culture as a Strategy Supportive one. c) Quantitative and Qualitative Forecasting Techniques. d) Marketing Issues in Strategy ImplementationA SWOT analysis is used to a. Analyse the SBU's b. Determine weakness and strength of the CEO c. Find causes of failure in the business d. Analyse the marketing environment to find attractive market segments It is winter time and Tom is bare back as he shivers because of the cold temperature. He wished he had shirt so he could stop shivering as the shivers make him feel like he is dying. This scenario is an example of a _______. a. Demand b. Wish c. Want d. Need Marie, the marketing supervisor at Chin’s Retail Ltd. has been directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting the company. Marie has been advised to study the ______________. a. the global environment b. the microenvironment c. the macroenvironment d. the internal environment
- 1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed. 4. A true…Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanksHow can PepsiCo Allign training of their employee to their organizational goals and department goals to increase the sales and employee performance so define by considering following domains? 1.introduction of organization and training need analysis2.research/ training method used by PepsiCo3.findings of training and transfer of training4. Discussion or evaluation of training5.conclution
- Marketing Plan Implementation and Control Strategies for Peloton as a company to enhance its business with a Rental Approach Implementation 6 Implementation 6.1 Resource Development 6.2 Developing the Market Offering 6.3 Commercial Deployment 7 Control 7.1 Performance Evaluation 7.2 Analysis of the EnvironmentFor Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCGmodel, assign at least one SBU to each category in themodel: star, cash cow, question mark, and dog. Includeat least two pieces of data for each to justify your categorization. Prepare a short presentation to share withyour class.Choose the best ANSWER 1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe? Developing the mission statement Situation analysis Marketing strategy Marketing implementation 2- Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)? Increase sales per square foot by 5% in the next 6 months. Get a 25% market share. Increase profitability. Get more people to try our new product. 3- Which is most true about marketing? Marketing should be an organization-wide focus on customers. Marketing is most effectively thought of as an organizational department that just handles advertising and sales. Marketing is only used to take advantage of people. Marketing can only be used for tangible products. 4- Which is the best example of using the…