Question 37 What is the greatest challenge that is unique to conducting and interpreting risk prioritization exercises? a. Risk analysis, evaluation, and prioritization are processes that require regular updates b. The assumption that different risk criteria (such as likelihood and impact) carry equal weight in the analysis c. Attaching numbers to measure of risk requires a degree of subjectivity and judgment d. Likelihood and impact are not the only risk criteria that the organization needs to consider

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Question 37
What is the greatest challenge that is unique to conducting and interpreting risk prioritization exercises?

a. Risk analysis, evaluation, and prioritization are processes that require regular updates
b. The assumption that different risk criteria (such as likelihood and impact) carry equal weight in the analysis
c. Attaching numbers to measure of risk requires a degree of subjectivity and judgment
d. Likelihood and impact are not the only risk criteria that the organization needs to consider
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