Ad rank on Google is calculated using the equation: Ad Rank = f(.. expected impact of extensions and formats). O Maximum CPC Maximum CPM CTR Impression O PageRank Quality Score,

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter1: Introduction: What This Book Is About
Section: Chapter Questions
Problem 1.1IP
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Ad rank on Google is calculated using the equation: Ad Rank = f(
expected impact of extensions and formats).
Maximum CPC
Maximum CPM
Impression
O PageRank
OCTR
Quality Score,
Transcribed Image Text:Ad rank on Google is calculated using the equation: Ad Rank = f( expected impact of extensions and formats). Maximum CPC Maximum CPM Impression O PageRank OCTR Quality Score,
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