Ads during the 2005 Super Bowl cost an advertiser more than $2 million for 30 seconds of time. Why would an advertiser pay this much for advertising time?
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Ads during the 2005 Super Bowl cost an advertiser more than $2 million for 30 seconds of time. Why would an advertiser pay this much for advertising time?
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- Many of Target’s competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat to Target? Why or why not? (b) Given your answer in (a), how should Target respond?Fully describe the four types of advertising timing patterns available to marketers when launching a new product Must be 3 pages long1. What class and type of advertising would be most appropriate for PlayStation products? 2. What methods would you use to evaluate the effectiveness of Sony advertising campaign?
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- What are the advantages and disadvantages of boosting advertising activities? If possible, in terms of the 7M's.Instructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)When Kim clicked on the site for the Colorado ski resort, a banner ad was at the top of the screen advertising ski pants and boots. What is this banner ad an example of?