2. Determine what method is to be used in segmenting the products. Examples of Segmentation Methods used in Reasons why choosing the segmenting method 1. Hotels and Restaurants 2. Villages, Climate/winter 3. Personality attitude, interest 4. Marital status, occupation 5. Spending and Consumption habit

2. Determine what method is to be used in segmenting the products. Examples of Segmentation Methods used in Reasons why choosing the segmenting method 1. Hotels and Restaurants 2. Villages, Climate/winter 3. Personality attitude, interest 4. Marital status, occupation 5. Spending and Consumption habit

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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