advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 2DYMP
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Examine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing