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We'll go over what an international marketing information system (IMIS) is and how it functions in this post.
Step by step
Solved in 2 steps
- What is an international marketing information system (IMIS) and what does it do?Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.This article's goal is to define an international marketing information system (IMIS) and describe how it works.
- Giving examples discuss how international marketing is quite challenging compared to domestic marketing.Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?In this article, an international marketing information system will be defined and described (IMIS).
- How do businesses in your country manage their international marketing activities? Study two local companies and discuss their international marketing strategies. (AACSB: Written and Oral Communication)Analyse the relevant issues that can be raised when a marketing manager is addressing the subject of comparability of international data.International Marketing is not as easy as domestic marketing throw light on the statement with respect to the challenges faced in international marketing.