All of the following statements about public relations are true ex PR has become increasingly important as costs of other forms of mark communications continue to increase. O Consumers have become increasing skeptical of marketing claims mac conventional media. O Media coverage generated by PR is seen as more credible than paid ac f ito high coct thO use of PR has waned in recent vears.
All of the following statements about public relations are true ex PR has become increasingly important as costs of other forms of mark communications continue to increase. O Consumers have become increasing skeptical of marketing claims mac conventional media. O Media coverage generated by PR is seen as more credible than paid ac f ito high coct thO use of PR has waned in recent vears.
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...
Related questions
Question
Transcribed Image Text:All of the following statements about public relations are true except:
O PR has become increasingly important as costs of other forms of marketing
communications continue to increase.
Consumers have become increasing skeptical of marketing claims made in
conventional media.
O Media coverage generated by PR is seen as more credible than paid advertising.
O Because of its high cost, the use of PR has waned in recent years.
O Public relations activities often support other promotional efforts.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
