Answered: Elaborate on any two ethical issues in…

Business

Marketing

Elaborate on any two ethical issues in advertising.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section17.2: The Rise Of Native Advertising

Problem 1C

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

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a) Elaborate on any two ethical issues in advertising.
b) Explain ‘Online Discussion Forums’ and ‘Customer Review Networks’ as social media platforms.

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