Although waiting is inevitable, services marketers should aim to make the waits bearable. Given the 10 psychological waiting propositions, identify two strategies service marketers should take, to ease the wait in the following situations. a. A city bus stop on a cold, dark evening b. Students waiting for online advising c. A ticket line for a game that is expected to be a sell out d. Waiting at a job interview e. Waiting for doctor in the emergency section

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter5: Network Models
Section: Chapter Questions
Problem 1C
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Q. Although waiting is inevitable, services marketers should aim to make the waits bearable. Given the 10
psychological waiting propositions, identify two strategies service marketers should take, to ease the wait in
the following situations.
a. A city bus stop on a cold, dark evening
b. Students waiting for online advising
c. A ticket line for a game that is expected to be a sell out
d. Waiting at a job interview
e. Waiting for doctor in the emergency section

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