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An online retailer is using descriptive data mining techniques to customize their marketing messages. The following table contains personal information for Anne and Joe with respect to: Their gender Their citizen status (U.S. or not) Whether they have shopped with this retailer before or not Whether they drive a domestic (U.S.) car or not Question 1: What is the matching coefficient between Anne and Joe?  Question 2: What is Jaccard's coefficient between Anne and Joe?  Question 3: Which of these two coefficients would you use and why?

An online retailer is using descriptive data mining techniques to customize their marketing messages. The following table contains personal information for Anne and Joe with respect to: Their gender Their citizen status (U.S. or not) Whether they have shopped with this retailer before or not Whether they drive a domestic (U.S.) car or not Question 1: What is the matching coefficient between Anne and Joe?  Question 2: What is Jaccard's coefficient between Anne and Joe?  Question 3: Which of these two coefficients would you use and why?

Holt Mcdougal Larson Pre-algebra: Student Edition 2012
Holt Mcdougal Larson Pre-algebra: Student Edition 2012
1st Edition
ISBN:9780547587776
Author:HOLT MCDOUGAL
Publisher:HOLT MCDOUGAL
Chapter9: Real Numbers And Right Triangles
Section9.4: Real Numbers
Problem 2E
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An online retailer is using descriptive data mining techniques to customize their marketing messages. The following table contains personal information for Anne and Joe with respect to:

  • Their gender
  • Their citizen status (U.S. or not)
  • Whether they have shopped with this retailer before or not
  • Whether they drive a domestic (U.S.) car or not

Question 1: What is the matching coefficient between Anne and Joe? 

Question 2: What is Jaccard's coefficient between Anne and Joe? 

Question 3: Which of these two coefficients would you use and why? 

Gender U.S. Citizen? Shopped with Retailer before? Drive domestic car? Anne Female Not a U.S. Citizen Yes No Joe Male U.S. Citizen Yes No
Transcribed Image Text:Gender U.S. Citizen? Shopped with Retailer before? Drive domestic car? Anne Female Not a U.S. Citizen Yes No Joe Male U.S. Citizen Yes No
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