Analyze the moral dilemma presented below using the line drawing technique. Clearly identify the positive paradigm, negative paradigm and the placement of the problem under consideration. I applied for two jobs, and was offered both. On the surface, I did not think of the two companies as competitors. During my first week at the job I accepted, I was called to a special meeting on what to do about one of our other products, which is not directly related to my new job. While this product, being a "first," had originally held the majority of market share, it has recently suffered from lack of innovation. Another company, coincidentally the other company offering me a job, has come along and improved a key feature of the product. The source of the technical improvement is unknown to everyone in the room except me. Because I had been offered the job of taking over development of this product line at the competing company, I know the source of the improvement. It is strange hearing people speculate as to how the other company has managed to "one-up" us, especially because we are trying to play catch up on the improvement, but our version of the improvement is not working. Although I had never signed a nondisclosure agreement with the competitive company, but, I am still unsure about how should I proceed?
Analyze the moral dilemma presented below using the line drawing technique. Clearly identify the positive paradigm, negative paradigm and the placement of the problem under consideration. I applied for two jobs, and was offered both. On the surface, I did not think of the two companies as competitors. During my first week at the job I accepted, I was called to a special meeting on what to do about one of our other products, which is not directly related to my new job. While this product, being a "first," had originally held the majority of market share, it has recently suffered from lack of innovation. Another company, coincidentally the other company offering me a job, has come along and improved a key feature of the product. The source of the technical improvement is unknown to everyone in the room except me. Because I had been offered the job of taking over development of this product line at the competing company, I know the source of the improvement. It is strange hearing people speculate as to how the other company has managed to "one-up" us, especially because we are trying to play catch up on the improvement, but our version of the improvement is not working. Although I had never signed a nondisclosure agreement with the competitive company, but, I am still unsure about how should I proceed?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Analyze the moral dilemma presented below using the line drawing technique. Clearly identify the
positive paradigm, negative paradigm and the placement of the problem under consideration.
I applied for two jobs, and was offered both. On the surface, I did not think of the two companies as
competitors. During my first week at the job I accepted, I was called to a special meeting on what to do
about one of our other products, which is not directly related to my new job. While this product, being
a "first," had originally held the majority of market share, it has recently suffered from lack of
innovation. Another company, coincidentally the other company offering me a job, has come along and
improved a key feature of the product. The source of the technical improvement is unknown to
everyone in the room except me. Because I had been offered the job of taking over development of this
product line at the competing company, I know the source of the improvement. It is strange hearing
people speculate as to how the other company has managed to "one-up" us, especially because we are
trying to play catch up on the improvement, but our version of the improvement is not working.
Although I had never signed a nondisclosure agreement with the competitive company, but, I am still
unsure about how should I proceed?
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