Answer the following questions 1. Identify and briefly explain any TWO (2) changes in a global environment that lead to the growth of the ready meal business. 2. Sales of ready meals has higher growth in the UK compared to France. Discuss the differences in the context of social environment between UK and France that contributed to the different rate of growth in ready meals sales. 3. Discuss the link between the economic environment and sales of ready meals. Give your answer in TWO (2) points. 4. Ready meals are also a growing trend here in Malaysia. Discuss any THREE (3) elements in the marketing environment that contributed to the growth of the industry in Malaysia.
Answer the following questions 1. Identify and briefly explain any TWO (2) changes in a global environment that lead to the growth of the ready meal business. 2. Sales of ready meals has higher growth in the UK compared to France. Discuss the differences in the context of social environment between UK and France that contributed to the different rate of growth in ready meals sales. 3. Discuss the link between the economic environment and sales of ready meals. Give your answer in TWO (2) points. 4. Ready meals are also a growing trend here in Malaysia. Discuss any THREE (3) elements in the marketing environment that contributed to the growth of the industry in Malaysia.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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