Answer the given question with a proper explanation and step-by-step solution. Medco plans to open a new medical center and is looking for a suitable location. They have narrowed their choice down to three locations, on Oak, Elm, and Ash Streets. They have defined four factors and have assigned weights to these factors as follows: proximity to hospitals (40), customer parking (30), appearance (20), and ease of expansion (10). They then rated the three locations for the four factors, using a scale of one to five. Their ratings are as follows:                                                                                                       Location                                                    Factor                                 Weight                 Oak              Elm                 Ash               Proximity to hospitals             40                    2                      5                      3             Customer parking                   30                    5                      1                      3             Appearance                             20                    4                      2                      5             Ease of expansion                   10                    3                      4                      1                          Calculate the scores for each location, and according to the factor rating model, which location should they choose? Please use Excel to solve this problem. Thanks so much!

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter6: Optimization Models With Integer Variables
Section: Chapter Questions
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Answer the given question with a proper explanation and step-by-step solution.

Medco plans to open a new medical center and is looking for a suitable location. They have narrowed their choice down to three locations, on Oak, Elm, and Ash Streets. They have defined four factors and have assigned weights to these factors as follows: proximity to hospitals (40), customer parking (30), appearance (20), and ease of expansion (10). They then rated the three locations for the four factors, using a scale of one to five. Their ratings are as follows:

                                                                                                      Location                                       

            Factor                                 Weight                 Oak              Elm                 Ash

 

            Proximity to hospitals             40                    2                      5                      3

            Customer parking                   30                    5                      1                      3

            Appearance                             20                    4                      2                      5

            Ease of expansion                   10                    3                      4                      1                     

 

 

Calculate the scores for each location, and according to the factor rating model, which location should they choose? Please use Excel to solve this problem. Thanks so much!

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