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Anticipating Brand Shift in Soft Brink Market! The soft drink market in India is controlled by two leading companies – Coca cola and Pepsi. Coca cola is concerned that a sizeable number of its customers may shift to Pepsi because of an aggressive advertisement campaign launched by it. In order to

Anticipating Brand Shift in Soft Brink Market! The soft drink market in India is controlled by two leading companies – Coca cola and Pepsi. Coca cola is concerned that a sizeable number of its customers may shift to Pepsi because of an aggressive advertisement campaign launched by it. In order to

Linear Algebra: A Modern Introduction
Linear Algebra: A Modern Introduction
4th Edition
ISBN:9781285463247
Author:David Poole
Publisher:David Poole
Chapter4: Eigenvalues And Eigenvectors
Section4.6: Applications And The Perron-frobenius Theorem
Problem 25EQ
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customer satisfaction and have administered it to interior decor? 8. Anticipating Brand Shift in Soft Drink Market: The soft drink market in India is controlled by two leading companies – Coca cola and Pepsi. Coca cola is concerned that a sizeable number of its customers may shift to Pepsi because of an aggressive advertisement campaign launched by it. In order to (541) 7 QAM601 ossess the anticipated brand shift, the researchers at Coca cola have prepared a questionnaire to measure customers. The questionnaire consisted of 10 questions on a five-point rating scale with 1 rated as "strongly disagree" and 5 rated as "strongly agree". The / questionnaire has been administered to 10 randomly selected customers of Coca cola and 12 randomly selected customers of Pepsi. To know whether at = .05, there is difference in mean scores obtained from customers in the population, the researchers conducted a two sample t-Test, and found the following results. Two Sample T-Test and CI: Coca cola, Pepsi Two-sample T for Coca cola vs Pepsi Company A Company B 10 12 Mean 39.50 32.67 StDev 1.58 2.06 SE Mean 0.50 0.59 Difference = u (Coca cola) - µ (Pepsi) Estimate for difference: 6.83333 95% CI for difference: (5.17237, 8.49430) |T-Test of difference = 0 (vs not = 0 ): T-Value = 0.000 Pooled StDey = 1.8597 8.58,p-Value %3D DF = 20 (a) State the hypotheses used for reaching to these results. (b) Write the formula of the test statistic used for computation. Р.Т.О. (541) 8 QAM601 (c) Interpret the result obtained in the above tabl and arrive at a statistical conclusion and busines implication. Environtech Engineering, a company that specialize in the construction of antipollution filtration devices,
Transcribed Image Text:customer satisfaction and have administered it to interior decor? 8. Anticipating Brand Shift in Soft Drink Market: The soft drink market in India is controlled by two leading companies – Coca cola and Pepsi. Coca cola is concerned that a sizeable number of its customers may shift to Pepsi because of an aggressive advertisement campaign launched by it. In order to (541) 7 QAM601 ossess the anticipated brand shift, the researchers at Coca cola have prepared a questionnaire to measure customers. The questionnaire consisted of 10 questions on a five-point rating scale with 1 rated as "strongly disagree" and 5 rated as "strongly agree". The / questionnaire has been administered to 10 randomly selected customers of Coca cola and 12 randomly selected customers of Pepsi. To know whether at = .05, there is difference in mean scores obtained from customers in the population, the researchers conducted a two sample t-Test, and found the following results. Two Sample T-Test and CI: Coca cola, Pepsi Two-sample T for Coca cola vs Pepsi Company A Company B 10 12 Mean 39.50 32.67 StDev 1.58 2.06 SE Mean 0.50 0.59 Difference = u (Coca cola) - µ (Pepsi) Estimate for difference: 6.83333 95% CI for difference: (5.17237, 8.49430) |T-Test of difference = 0 (vs not = 0 ): T-Value = 0.000 Pooled StDey = 1.8597 8.58,p-Value %3D DF = 20 (a) State the hypotheses used for reaching to these results. (b) Write the formula of the test statistic used for computation. Р.Т.О. (541) 8 QAM601 (c) Interpret the result obtained in the above tabl and arrive at a statistical conclusion and busines implication. Environtech Engineering, a company that specialize in the construction of antipollution filtration devices,
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