Which of the following statements best describes focus group interviews?They are generally more cost effective than any other type of conclusive research methods. They usually require researchers to record the interactions of the interviews on a videotape or audiotape for later analysis. They are a type of quantitative research method used in capturing consumer attitudes and preferences. They are usually used less frequently than personal observations. They systematically manipulate one or more variables to determine which variable(s) have a causal effect on another variable.

focus group interviews - Focus group interviews means No. of group of persons that involved in a…

Answered: Which of the following statements best…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following statements best describes focus group interviews?

They are generally more cost effective than any other type of conclusive research methods.
They usually require researchers to record the interactions of the interviews on a videotape or audiotape for later analysis.
They are a type of quantitative research method used in capturing consumer attitudes and preferences.
They are usually used less frequently than personal observations.
They systematically manipulate one or more variables to determine which variable(s) have a causal effect on another variable.