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Due to the increasing competition, marketers do aggressive marketing in order to increase sales.…

Answered: 1. Do you consider the ad to be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Do you consider the ad to be unethical? Please state your reasons. 2. Explain the importance of ethics to marketing decision-making.