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- How to segment foreign markets in the consumer sector?
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- Select two advantages and two disadvantages of entering a foreign market, identify the applicable related strategy.Critically elaborate how international marketers screen emerging markets. Reference should be made to both general and specific criteria.What are the three basic strategies forentering foreign markets?
- Refer to the structure of the foreign market structure. 1. What is the difference between retail market and wholesale market?How does tourism contribute to climate change?What aspects of the political and legal environment influence a firm’s decision to enter a foreign market? Why are human rights issues important to firms in their decisions to enter global markets?
- Write 5 short notes on the theories of international trade and businessDiscuss the Political, Economic, Cultural and Technological challenges you envisage that the wine company might encounter in entering the Caribbean market AND which of those challenges would have the biggest effect on sales.Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain how a marketer capitalize on or avoid the changes that you have identified?