Q: Create you own value proposition canvas
A: Value proposition states why customers should purchase the product from a specific brand only. It…
Q: the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a…
A: Every business creates value for customers and this value must solve their problem and should…
Q: Banker/Customer Relationship
A: The relationship which exists between banker and customer is always a two-way relationship. This…
Q: Strongly Disagree Disagree Agree Strongly Agree Question
A: Marketing is the act through which an organization identifies the need in market and tries to…
Q: Marketing is only about creating value for customers and that is why we do marketing. Select one: O…
A: 1. Marketing is only about creating value for customers and that's why we do marketing. The above…
Q: Consider all the diet products that are currently advertised on televisiontoday, including…
A: Puffery is used in advertisements to promote products and services. The products and services will…
Q: Suppose a snack company introduces a new product called SumSeedssunflower seeds with energy boosters…
A: Marketing is the function that has the objective to bring customers to the business. This brings in…
Q: If Levi’s wants to get potential customers to stop buying jeans from Leeand Wrangler, it would use…
A: Marketers use advertising to control and encourage people to buy their products. There is a kind of…
Q: Description why and how governments control trade.
A: Regarding government involvement in international trade, opinions vary.Some experts say that…
Q: Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and…
A: The customer lifetime value (CLV) is a concept that measures what value c customer brings to a…
Q: Corporate bonds often have higher yields than government bonds to compensate investors for which…
A: Debt instruments with a fixed yield are corporate bonds. A business borrows money from investors, as…
Q: What are the pros and cons of the different media types?
A: Advertising media refers to various mass communication sources companies use to promote their…
Q: Which products are best suited for a selective distribution strategy and why
A: Every business will create value for customers and will earn profits out of it. There are various…
Q: Discuss how enterprise risk management has revolutionized e-commerce today?
A: Enterprise risk management is a holistic and disciplined approach to identifying, addressing and…
Q: How much will it cost tyo setup a pop up resturant in a upmarket area in Johannesburg?
A: As it doesn't require a long-term commitment or impose the same financial burden as opening a…
Q: What is the limitation in the field of Vietnam’s content marketing
A: Creating, publishing, and distributing content to the target customers using the internet for the…
Q: What are the current skin treatment products and services that are advertise as effective for…
A: Puffery is an advertising tactic to promote products and services. The products and services will be…
Q: Q2. (Zara Case) Wha based systems help Answer:
A: Zara is a leading outfit and accessory retailer worldwide with numerous locations. In 1975, Amancio…
Q: If M & M chooses to focus on brand laddering as a concept, highlight the key priorities the brand…
A: The success of M&M's, which is influenced by its parent company Mars, may be attributed not only…
Q: four techniques used for forecasting sales (market researchers, delphi technique, trend analysis,…
A: Sales forecasting - It is generally defined as the prediction of future sales revenue using…
Q: If your company's product is mobile phones, which of these strategies do you think it would make…
A: Global strategy - It treates entire world as a large single market and makes strategies accordingly.…
Q: Identify 5 products and determine their niche market, justify your answer in 2-3 sentences.
A: Niche Market - A market segment that has a unique set of needs or preferences where customers share…
Q: Explain the diagram
A: Introduction: Technology ventures will emerge when businesses launch their new entities into the…
Q: 2 Analyse the different ways Tesco might attempt to manage the relationship with its stakeholders.
A: Tesco is one of the largest retailers in the United Kingdom. It has more than 3400 stores in the UK…
Q: Does the “Priceless” campaign use an informational or an emotional appeal?
A: Different methods and strategies for attracting customers are referred to as marketing appeals.…
Q: There are several categories of e-business, for example B2B, B2C. Which of the following best…
A: What is E-business? E-business in other words is known as electronic business. Business that is…
Q: in the second stage of the market segmentation process is t
A: The market segmentation process is a kind of process in which a company has to develop the profile…
Q: Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to…
A: 1. Brand loyalty is an Image perception whereas customer loyalty is money based, for me the brand…
Q: 2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee…
A: Analysis of Starbucks: The company is seeking to continue to grow in sales revenue along with waste…
Q: •Identify and discuss key trends affecting sales organizations and sales managers today •Present a…
A: A sales department is the process of selling products or services of the company. The department is…
Q: Identify agencies that regulate advertising.
A: There are various government entities in the United States with the responsibility of regulating…
Q: In what particular areas do you think vertical integration affect channel intermediaries? Can you…
A: Vertical integration is a growth strategy in which one business assumes control over one or more…
Q: The goal of this exercise is for you to diferentiate between the two efforts. Carefully read each of…
A: Marketing refers to the set of activities that aims to understand the customers needs and desires…
Q: What is the primary objective of the “Priceless” campaign?
A: The primary objective of the "Priceless" campaign was to distinguish MasterCard from other credit…
Q: Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to…
A: Introduction: Brand loyalty: it is the perception and behaviour of the customer towards a brand or…
Q: 18. Which of the following determines whether a plaintiff assumed a risk? O A. What a "reasonable…
A: A business should have a strong legal team long with proper SOPs in place inorder to avoid legal…
Q: state the advantage of virtual marketing
A: Introduction: The term "virtual marketing" is used to describe the process of conducting…
Q: Using the experincescape model, explain how WeWork has designed their customer experince
A: WeWork - It is one of the largest providers of flexible workspace solutions. A servicescape model…
Q: Blockchain technology (BT) has emerged over the recent years. Writers however argue that there is…
A: Technology has transformed the way business work today. The tools and framework provided by the…
Q: Which are the Political, Economic, Cultural and Technological challenges you envisage that a wine…
A: The following are a few challenges that may affect the company's entrance into a new market:…
Q: As the brand custodian for M & M reflect on the following – Reflect on the salience of brand…
A: The success of M&M's, which is influenced by its parent firm Mars, may be attributed not only to…
Q: first stage in the market segmentation process consists of
A: The first step in market segmentation is to identify the different segments which exist in the…
Q: To speed up processing, the majority of retail enterprises employ barcode scanners to collect…
A: Barcode scanners can be standard scanning barcodes for the device. Many businesses are getting…
Q: Explain how the Vodacom consultants could have fixed this issue using the five steps of developing…
A: Marketers enter into the market to provide different types of products and services to the customers…
Q: Discuss how digitization has change the face of marketing over time and explain it effects on the…
A: The process of creating a digital representation of physical attributes or objects is known as…
Q: a business plan for poultry farming using the following structures; Venture's identity Motivation…
A: Every business will create value for customers in terms of products and services. These products and…
Q: A hotel runs several advertisements in the student newspaper of a localuniversity, promoting its…
A: Advertising is a means of interacting with users of a product or service. Advertisements are…
Q: Porter five forces model, developed by Michael E. Porter of Harvard University in 1979, holds the…
A: The effect of Information and Communication Technology in a business will be to assist the…
Q: integrated multimedia plan, selecting appropriate digital, offline, and social media channels for…
A: When your product or service is advertised across a variety of media, a potential consumer will see…
Q: explain what targeting is and why it has to be done .
A: STP is a concept in marketing that gives a direction for effectively and efficiently serving the…
Explain why eBay is successful in the online auction marketplace and discuss its
competitive advantage over Amazon?
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- With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain.Discuss the ethical issues surrounding orphan drugs. Should pharmaceutical companies be allowed to charge such high prices for these drugs? (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)What is the tax evasion and tax avoidance for pizza hut?
- Hi. Do this make sense regarding How did the Ananos family decide to make and market Kola Real? What business strategy did this start-up company adopt? Was it successful? Explain. What motivated Kola Real to expand into Mexico? Who are its major competitors? How have those competitors been affected by Kola Real? Why could competition hurt the profitability of Pepsi and Coca-Cola even if the two companies were able to maintain their market share? Compare and contrast Kola Real's distribution strategy, advertising, and its relationship with retailers as compared to Pepsi and Coca-Cola. How is Kola Real's brand image perceived in comparison with Pepsi and Coke? Sometimes companies face barriers to entry in marketing and manufacturing a product. Why was the use of glass bottles a significant barrier to entry? How can exclusive contracts with distributors act as a barrier to entry? Are there any other barriers to entry illustrated in the article? How did Kola Real benefit when some of the…Would PepsiCo differ in slow-cycle and fast-cycle markets and why?Netflix is the original major streaming option for home television audiences. When it started nearly 20 years ago, Netflix was a subscription-based DVD service that would mail DVDs straight to your home. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service, allowing viewers to watch thousands of on-demand TV shows and movies ad-free. Ten years later, Netflix has become one of the biggest names in entertainment, producing critically acclaimed TV shows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) and movies and hosting original comedy specials.Netflix now offers up a wide range of content across every genre you can imagine. From full seasons of today’s hottest TV shows to classic movies, Netflix has more entertainment than you could ever possibly watch. As you watch more content, Netflix will learn about your viewing habits, offering up custom genres with colorful names like “80s action comedies” or “gory…
- Describe some ways Volkswagen ignored the six forces in the marketing environment. How did it violate its responsibilities to competitors, consumers, and regulators?Through streaming video services what should Youtube do to rebrand and reposition their marketing to stay revelant and compete with other video streaming competitors?How would a traditional brick-and-mortar store that wanted to take use of FBA combine its information systems with those of Amazon?