Why is marketing strategy dependent on research, positioning, promotion, and measurement?The development of marketing has prompted the development of a number of tools, principles and concepts of marketing. One very famous model is the marketing mix. Identify the different components of the marketing mix and its development from the 4Ps to the 7Ps.Describe the role that marketing channels play in marketing strategy.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Why is marketing strategy dependent on research, positioning, promotion, and measurement?
The development of marketing has prompted the development of a number of tools, principles and concepts of marketing. One very famous model is the marketing mix. Identify the different components of the marketing mix and its development from the 4Ps to the 7Ps.
Describe the role that marketing channels play in marketing strategy.

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The development of marketing has prompted the development of a number of tools, principles and concepts of marketing. One very famous model is the marketing mix. Identify the different components of the marketing mix and its development from the 4Ps to the 7Ps.

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