Issue 1 (name the issue)Issue 1 Description. Describe the issue. Explain why it is an issue.Issue 1 Solution (description). Describe your solution to the issue aboveIssue 1 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages. Issue 2 (name the issue)Issue 2 Description. Describe the issue. Explain why it is an issue.Issue 2 Solution (description). Describe your solution to the issue aboveIssue 2 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages. tSocial & Mobile MarketingUsing Snapchat to Reduce Risk atRent the RunwayFor the fashion rental retailer Rent the Runway, getting a customer's orderright is critical on multiple levels. Most customers place their order lessthan a week before the event for which they need the rental fashions. Andthose events tend to be fancy, high-profile events, such that the customerswant to look their very best in a luxury, designer gown. Faced with thesehigh service demands, Rent the Runway is turning to social media to findnew ways to connect with customers before they place their orders, thusincreasing the chances that the dress will fit on the day of the big event.Rent the Runway promises designer gear for women who want tolook great at a party or event to which they have been invited, but whodon't have the time, money, or desire to pay for an expensive ball gownor cocktail dress that they might never wear again. Because of theunique demands and needs of these shoppers, Rent the Runway alreadyallows customers to order the next size of the same outfit, to make surethat one of them will fit. They also can request two different dresses inthe same order, for a flat handling fee.But such efforts were not quite enough. Panicked customers whorealized only too late that the bodice of a dress was too tight or thatthe hem trailed on a particular skirt were unhappy, even though thecompany already offered extensive customer service assistance byphone. Noting that customers were contacting the company not justthrough e-mail and phone calls but also through Snapchat, to sharepictures and videos, Rent the Runway decided to try something totallydifferent. It now encourages customers to upload pictures or videos ofthemselves, how they move, and what kinds of clothing they like to thecorporate site.In the meantime, Rent the Runway has recruited a pool of modelsfrom among its own employees. Approximately 250 workers from thecustomer service department at its corporate headquarters have agreedto help and offer themselves as sort of living mannequins, with variedbody types that generally offer matches with customers' bodies. Thus,when the customer uploads a video, provides her body type information,and explains what she's looking for, the company solicits the assistanceof a model with a similar body type. This model then tries on the chosenoutfit and offers a review of minor details that might make a difference,such as how easy it is to sit in a skirt or how low the neckline falls.6.1Rent the Runway reduces perceived and actual risk by utilizing"models" from its staff to show customers a particular outfitwould look on their body type.IPGGutenbergUKLtd GettyThe customer and customer service representative then engage in aconversation, covering the customer's detailed questions and concerns.The plan is for service representatives to spend about 10 minutes witheach customer, ensuring that the product ordered is the best option forthis shopper.With its broad sample of employees, Rent the Runway has thus farbeen able to match every customer to a model who can wear the dressand post the resulting information to the customer's Snapchat account. Ifit can keep up the conversation, it seems poised to achieve even higherlevels of satisfied-and well-dressed-customers.

Question

Issue 1 (name the issue)Issue 1 Description. Describe the issue. Explain why it is an issue.Issue 1 Solution (description). Describe your solution to the issue aboveIssue 1 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages. Issue 2 (name the issue)Issue 2 Description. Describe the issue. Explain why it is an issue.Issue 2 Solution (description). Describe your solution to the issue aboveIssue 2 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages. tSocial & Mobile MarketingUsing Snapchat to Reduce Risk atRent the RunwayFor the fashion rental retailer Rent the Runway, getting a customer's orderright is critical on multiple levels. Most customers place their order lessthan a week before the event for which they need the rental fashions. Andthose events tend to be fancy, high-profile events, such that the customerswant to look their very best in a luxury, designer gown. Faced with thesehigh service demands, Rent the Runway is turning to social media to findnew ways to connect with customers before they place their orders, thusincreasing the chances that the dress will fit on the day of the big event.Rent the Runway promises designer gear for women who want tolook great at a party or event to which they have been invited, but whodon't have the time, money, or desire to pay for an expensive ball gownor cocktail dress that they might never wear again. Because of theunique demands and needs of these shoppers, Rent the Runway alreadyallows customers to order the next size of the same outfit, to make surethat one of them will fit. They also can request two different dresses inthe same order, for a flat handling fee.But such efforts were not quite enough. Panicked customers whorealized only too late that the bodice of a dress was too tight or thatthe hem trailed on a particular skirt were unhappy, even though thecompany already offered extensive customer service assistance byphone. Noting that customers were contacting the company not justthrough e-mail and phone calls but also through Snapchat, to sharepictures and videos, Rent the Runway decided to try something totallydifferent. It now encourages customers to upload pictures or videos ofthemselves, how they move, and what kinds of clothing they like to thecorporate site.In the meantime, Rent the Runway has recruited a pool of modelsfrom among its own employees. Approximately 250 workers from thecustomer service department at its corporate headquarters have agreedto help and offer themselves as sort of living mannequins, with variedbody types that generally offer matches with customers' bodies. Thus,when the customer uploads a video, provides her body type information,and explains what she's looking for, the company solicits the assistanceof a model with a similar body type. This model then tries on the chosenoutfit and offers a review of minor details that might make a difference,such as how easy it is to sit in a skirt or how low the neckline falls.6.1Rent the Runway reduces perceived and actual risk by utilizing&#34;models&#34; from its staff to show customers a particular outfitwould look on their body type.IPGGutenbergUKLtd GettyThe customer and customer service representative then engage in aconversation, covering the customer's detailed questions and concerns.The plan is for service representatives to spend about 10 minutes witheach customer, ensuring that the product ordered is the best option forthis shopper.With its broad sample of employees, Rent the Runway has thus farbeen able to match every customer to a model who can wear the dressand post the resulting information to the customer's Snapchat account. Ifit can keep up the conversation, it seems poised to achieve even higherlevels of satisfied-and well-dressed-customers.

Accepted Answer

One of the essential things a company adopts is marketing techniques. Marketing techniques are a…