What is the five components which form the structure of the industry and define the phrase industry structure, including the internet and electronic commerce. Indicate the importance and the effects on e-commerce of each element. Please give specific instances
What is the five components which form the structure of the industry and define the phrase industry structure, including the internet and electronic commerce. Indicate the importance and the effects on e-commerce of each element. Please give specific instances
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the five components which form the structure of the industry and define the phrase industry structure, including the internet and electronic commerce. Indicate the importance and the effects on e-commerce of each element. Please give specific instances.
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