Assume you go shopping online at any online store e.g. www.takealot.com, www.amazon.com and the like. You buy an item and it gets fulfilled by getting delivered to you. Discuss the flows of information between Marketing and Sales, Accounting and Finance, Supply Chain Management, and Human Resources at a typical online store.

Assume you go shopping online at any online store e.g. www.takealot.com, www.amazon.com and the like. You buy an item and it gets fulfilled by getting delivered to you. Discuss the flows of information between Marketing and Sales, Accounting and Finance, Supply Chain Management, and Human Resources at a typical online store.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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