Based on Appendix 2.3, Lululemon has a popular as well as strong brand image, which is one of its main resources or strengths (Asante et al., 2021). It has a long-term advantage because it meets all four of the key criteria. Because of their strong images as hip, friendly, and inspiring, Lululemon's brand was known for being honest. They also focused on real stories of empowerment and community. By encouraging people to live a healthy and well-balanced lifestyle, Lululemon has built a strong group of fitness fans who want high-quality products. Lululemon has a lot of brand recognition because it has a lot of trust in its brand, which is very important to the company. Lululemon has worked hard to build a unique brand image by making high-quality products that fit

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
Question
100%

Based on the image attached please seperate VRIO analysis ASAP thanks

Based on Appendix 2.3, Lululemon has a popular as well as strong brand image, which is one of its
main resources or strengths (Asante et al., 2021). It has a long-term advantage because it meets all
four of the key criteria. Because of their strong images as hip, friendly, and inspiring, Lululemon's
brand was known for being honest. They also focused on real stories of empowerment and
community. By encouraging people to live a healthy and well-balanced lifestyle, Lululemon has built
a strong group of fitness fans who want high-quality products. Lululemon has a lot of brand
recognition because it has a lot of trust in its brand, which is very important to the company.
Lululemon has worked hard to build a unique brand image by making high-quality products that fit
their vision. "Athleisure" fashion was also created by the company, and they did a good job of it. This
helped them build a competitive advantage, and it also changed the activewear industry (Matthew
Harvey, 2020). Although Lululemon has high-quality products, the price of their products is not
cheap. Lululemon does a lot of work to be good to the world and the environment, and they also
build strong and unique brand images. Another company that started its brand in 1998 is called
Lululemon. Lululemon actively promotes health and mindfulness by selling high-quality products
that can help every person. In order to copy these strong brand images that have been built up over
time, you'll need a lot of money and a lot of time. In addition, building brand images requires a lot of
customer loyalty and trust that can't be replaced. Lululemon is able to get their brand messages and
promises out to the public because they have a strong brand. Finally, the health and positive brand
images of Lululemon are also backed up by the company's core values, vision, and mission
statement, which all support the brand. It also uses different marketing strategies and tools to help
people know more about lululemon's business. For example, Lululemon makes real connections and
encourages user-generated content through Instagram, Facebook, Twitter, and blog posts, among
other things. It helps the brand get more attention and recognition, which in turn leads to more
sales. Because of their unique products, community, and business model, Lululemon has built a
successful, unique, and well-known global brand image that is well-known all over the world (Asante
et al., 2021).
Secondly, Lululemon gained long-term advantages in the market by offering high-quality and new
products to the public. Lululemon is always coming up with new ways to make clothes, like new
fabrics, sewing techniques, and features that make their clothes more useful to their customers. This
means that Lululemon is customer-focused, and they will match the quality of a product to what
the best at what they do, so they
people want to buy. All
can dry quickly, fight bacteria, wick away sweat, and look good without sacrificing style. Lululemon
also has a wide range of high-quality products for different types of customers and different needs
(Matthew Harvey, 2020). For example, sports clothes like pants, shorts, tops, and jackets, as well as
other things. Yoga mats, ice cream, and bags are all things you need for yoga. As a result, there are a
lot of people who buy and use lululemon products again and again. Next, the intellectual property
rights, copyrights, trademarks, and patents of their products are not as common as they used to be.
All these are important resources. Lululemon has 48 design patents and 45 industrial design
their products have been made to
registrations around the world that protect things like designs, fabrics, and production methods.
There are also a lot of things about their products that are private. The specific prediction is only
known by top management, and the technologies used to make them are also protected by
law(Baalbaki et al., 2019). Finally, the company shows that they are always coming up with new and
creative ways to make their products through product design and development. Lululemon had a
secret product development lab called Whitespace, which was a high-tech lab in Vancouver. They
are using new technology, science, and movements to make their activewear stand out from the
rest. For example, they do research on how people move and come up with new and creative ways
to meet people's expectations and needs. Moreover, Lululemon also made sure that their suppliers
followed all of their rules and standards during the production process. In the end, the quality and
new ideas of Lululemon make them stand out from the rest of the competition and keep them going
for a long time (Stokes, and Adams, 2008).
Transcribed Image Text:Based on Appendix 2.3, Lululemon has a popular as well as strong brand image, which is one of its main resources or strengths (Asante et al., 2021). It has a long-term advantage because it meets all four of the key criteria. Because of their strong images as hip, friendly, and inspiring, Lululemon's brand was known for being honest. They also focused on real stories of empowerment and community. By encouraging people to live a healthy and well-balanced lifestyle, Lululemon has built a strong group of fitness fans who want high-quality products. Lululemon has a lot of brand recognition because it has a lot of trust in its brand, which is very important to the company. Lululemon has worked hard to build a unique brand image by making high-quality products that fit their vision. "Athleisure" fashion was also created by the company, and they did a good job of it. This helped them build a competitive advantage, and it also changed the activewear industry (Matthew Harvey, 2020). Although Lululemon has high-quality products, the price of their products is not cheap. Lululemon does a lot of work to be good to the world and the environment, and they also build strong and unique brand images. Another company that started its brand in 1998 is called Lululemon. Lululemon actively promotes health and mindfulness by selling high-quality products that can help every person. In order to copy these strong brand images that have been built up over time, you'll need a lot of money and a lot of time. In addition, building brand images requires a lot of customer loyalty and trust that can't be replaced. Lululemon is able to get their brand messages and promises out to the public because they have a strong brand. Finally, the health and positive brand images of Lululemon are also backed up by the company's core values, vision, and mission statement, which all support the brand. It also uses different marketing strategies and tools to help people know more about lululemon's business. For example, Lululemon makes real connections and encourages user-generated content through Instagram, Facebook, Twitter, and blog posts, among other things. It helps the brand get more attention and recognition, which in turn leads to more sales. Because of their unique products, community, and business model, Lululemon has built a successful, unique, and well-known global brand image that is well-known all over the world (Asante et al., 2021). Secondly, Lululemon gained long-term advantages in the market by offering high-quality and new products to the public. Lululemon is always coming up with new ways to make clothes, like new fabrics, sewing techniques, and features that make their clothes more useful to their customers. This means that Lululemon is customer-focused, and they will match the quality of a product to what the best at what they do, so they people want to buy. All can dry quickly, fight bacteria, wick away sweat, and look good without sacrificing style. Lululemon also has a wide range of high-quality products for different types of customers and different needs (Matthew Harvey, 2020). For example, sports clothes like pants, shorts, tops, and jackets, as well as other things. Yoga mats, ice cream, and bags are all things you need for yoga. As a result, there are a lot of people who buy and use lululemon products again and again. Next, the intellectual property rights, copyrights, trademarks, and patents of their products are not as common as they used to be. All these are important resources. Lululemon has 48 design patents and 45 industrial design their products have been made to registrations around the world that protect things like designs, fabrics, and production methods. There are also a lot of things about their products that are private. The specific prediction is only known by top management, and the technologies used to make them are also protected by law(Baalbaki et al., 2019). Finally, the company shows that they are always coming up with new and creative ways to make their products through product design and development. Lululemon had a secret product development lab called Whitespace, which was a high-tech lab in Vancouver. They are using new technology, science, and movements to make their activewear stand out from the rest. For example, they do research on how people move and come up with new and creative ways to meet people's expectations and needs. Moreover, Lululemon also made sure that their suppliers followed all of their rules and standards during the production process. In the end, the quality and new ideas of Lululemon make them stand out from the rest of the competition and keep them going for a long time (Stokes, and Adams, 2008).
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON