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Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter11: Differential Analysis And Product Pricing

Section: Chapter Questions

Problem 3TIF

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Consider you are Marketing Manager in a Toyota Indus Motors, which is the leading automobile manufacturer in Pakistan. As you know that lot of new players are coming in Pakistan recently and more are expected to come in result of lucrative government policies. Considering the current growing automobile market in Pakistan suggest best defensive and offensive strategies for Toyota to help them stay number one.

Requirements:

Before answering this question, you must do some market research about competitors and consumers to understand the current market situation. You will easily find lot of relevant data on internet.
Relate your suggested strategies with current market dynamics.
Provide proper references.
Use bullets, tables, graphs etc to support your arguments.

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