Your firm and 2 competitors share a niche market producing outdoor heaters. You are considering launching a new model called "Pretty darn hot" in addition to your two existing products, Cozy I and Cozy II. Your competitors currently sell the "Not too warm, not too cold" and "Australian Winter" models. Current sales (which are assumed to continue in the absence of new product launches) and expected sales when the new product enters the market are depicted in the table below (numbers in thousands $): Product Current Period Sales Expected Period Sales "Cozy I" 14.6 14.0 "Cozy II" 23.8 19.9 "Pretty darn hot" 26.2 "Not too warm, not too cold" 96.8 83.6 "Australian Winter" 40.5 37.0 What are the incremental sales that you should consider when evaluating the new model (in $'000)? (Give your answer in thousands accurate to 2 decimal places)

Your firm and 2 competitors share a niche market producing outdoor heaters. You are considering launching a new model called "Pretty darn hot" in addition to your two existing products, Cozy I and Cozy II. Your competitors currently sell the "Not too warm, not too cold" and "Australian Winter" models. Current sales (which are assumed to continue in the absence of new product launches) and expected sales when the new product enters the market are depicted in the table below (numbers in thousands $): Product Current Period Sales Expected Period Sales "Cozy I" 14.6 14.0 "Cozy II" 23.8 19.9 "Pretty darn hot" 26.2 "Not too warm, not too cold" 96.8 83.6 "Australian Winter" 40.5 37.0 What are the incremental sales that you should consider when evaluating the new model (in $'000)? (Give your answer in thousands accurate to 2 decimal places)

Essentials of Business Analytics (MindTap Course List)

2nd Edition

ISBN:9781305627734

Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Chapter15: Decision Analysis

Section: Chapter Questions

Problem 8P: Video Tech is considering marketing one of two new video games for the coming holiday season: Battle...

See similar textbooks

Similar questions

i-Qua group is a drinking water factory in US. As the business progresses, demand is increasing in Texas, Chicago and New York. And the company owner plans to build a factory so that customer needs in the area can be met without having to send from the main factory. Some of the considerations for decision making can be seen based on the data below: a. How much is the annual sales volume (box) for each area to be able to compete on a competitive advantage strategy with competitors? b. What do you suggest to the company based on the cost data above for the location of its factory construction? Explain why and use the calculation data so that decision making can be in accordance with the company strategy that you have learned.
A small, US-based manufacturing firm is interested developing a new product to that would be produced andsold starting in 2022. Based on a preliminary market analysis, a demand forecast for the product (i.e., aprediction of the number of units sold each year) anticipates that 72,000 units can be sold the first year at aprice of $99.95 per unit. However, after that, sales are expected to decline each year according to a 95%learning curve.The required manufacturing process can produce 12 units of product per hour, up to a maximum of 72,000units per year. It would cost $4,000,000 to purchase and install the necessary manufacturing equipment,which would have a 10-year useful life. The equipment is expected to have little, if any, salvage value at theend of its useful life. While the equipment belongs to the 7-year MACRS property class, the firm willdepreciate the equipment using the most advantageous method allowed by US tax law.The manufacturing process requires the labor of a team of…
Selasih Company manufactures aluminium containers for restaurants. The owner of Selasih, Puan Atiqah, believes that an aggressive campaign is needed next year due to the Malaysian local market’s uncertain conditions. Presented below is the data for the current year 2021, for use in next year’s campaign. (see the photo) Puan Atiqah has set the sales target for the year 2022 at a level of RM550,000 (22,000 units of containers), or ten percent more than the sales in the year 2021. The selling price of the container is RM25 each, for both years. Required: “Break-even analysis is of limited use to management because a company cannot survive by just breaking even.” Do you agree with the statement? Explain.
Now let us look at Ipana Oy's operating systems from another perspective. Ipana Oy has found some potential long-time partners in the restaurant business. To optimize the supply chain, the company is negotiating for contracts that would allow all production in the coming years to be sold to these partners. The contracts aim to shift production to 20 liter barrels of beer, which would become the sole product of Ipana Oy. In case the negotiations are successful, Ipana Oy estimates its typical year would look as follows: the quantity shipped to the customer is 18000 units at a price of 300 €/unit. The gross profit percentage is 40 % and the yearly fixed costs are 1500000 €. Additional information: The variable cost per unit [€/unit] for products that would be produced in the scenario above: 180 €/unit The critical sales price in the estimate: 264 €/product The EBITDA (earnings before interests, taxes, depreciations and amortizations) of a typical year : 660000 € Question: Calculate the…
Techno Ltd manufactures components for laptop computers. One of its top selling products is the new solid-state drive, the Solix, which will offer improved speed and performance. Earlier this year, a Taiwanese company entered the market offering a similar drive at a price 10% below the Solix price of $400 per unit. Techno Ltd is currently achieving its target profit margin of 30% on all of its products. Required: 1. What target cost would have to be set for the Solix drive to remain competitive and meet the requirements of the company’s target profit margin? 2. Calculate the cost reduction objective. 3. Outline two cost management techniques Techno Ltd could apply to achieve the cost reduction objective.
The Monty Inc., a manufacturer of low-sugar, low-sodium, low-cholesterol TV dinners, would like to increase its market share in the Sunbelt. In order to do so, Monty has decided to locate a new factory in the Panama City area. Monty will either buy or lease a site depending upon which is more advantageous. The site location committee has narrowed down the available sites to the following three very similar buildings that will meet their needs.Building A: Purchase for a cash price of $617,900, useful life 27 years.Building B: Lease for 27 years with annual lease payments of $70,330 being made at the beginning of the year.Building C: Purchase for $655,700 cash. This building is larger than needed; however, the excess space can be sublet for 27 years at a net annual rental of $6,700. Rental payments will be received at the end of each year. The Monty Inc. has no aversion to being a landlord.In which building would you recommend that The Monty Inc. locate, assuming a 12% cost of funds?…
Marbles Inc. is a start- up Company manufacturing marbles and elastic bands. The Company imports its raw materials from France, but based on its business model expects that within the next 6 months it will be able to manufacture its own products. These will be sold locally in Grenada, with further plans for export to the wider Caribbean and Latin America. As such, a lot of Marketing and promotion will be required to get the product off the ground to meet this business target. Also, due to this projected expansion, machinery will have to be purchased to create the products. The Financial Controller decides that the first step in creating her accounting system is to create a Chart of Accounts. Before creating the Chart, she is contemplating the accounts which she will need for her Chart of Accounts. She knows that Cash, Sales, Purchases and Staff Costs are some of the accounts that will be needed. You are assisting her to build this tool and she requires your help. Advise her on the…
Expo Lube is interested in producing and selling an industrial line of oil filters. Market research indicates that wholesale customers are currently willing to pay $8 for similar filters, and that Expo Lube could sell 80,000 units per year at that price. a. If Expo Lube requires a 19 percent return on sales, what is its target cost for the proposed industrial line of filters? b. Assume that market research reveals several of Expo Lube’s direct competitors are likely to lower the wholesale price of similar filters to $7 per unit. To remain competitive, what will Expo Lube’s target cost have to be to maintain a 19 percent return on sales? c. At a wholesale price of $7, Expo Lube estimates that it can sell 83,100 industrial filters per year instead of 80,000 units. Assuming its target costs are attainable, how much more or less profit per year will the company earn at the $7 wholesale price compared to the initial wholesale price estimate of $8?
The Novak Inc., a manufacturer of low-sugar, low-sodium, low-cholesterol TV dinners, would like to increase its market share in the Sunbelt. In order to do so, Novak has decided to locate a new factory in the Panama City area. Novak will either buy or lease a site depending upon which is more advantageous. The site location committee has narrowed down the available sites to the following three very similar buildings that will meet their needs.Building A: Purchase for a cash price of $618,100, useful life 26 years.Building B: Lease for 26 years with annual lease payments of $70,340 being made at the beginning of the year.Building C: Purchase for $653,200 cash. This building is larger than needed; however, the excess space can be sublet for 26 years at a net annual rental of $6,540. Rental payments will be received at the end of each year. The Novak Inc. has no aversion to being a landlord.
Hello, EagleEye Company, a manufacturer of digital cameras, is considering entry into the digital binocular market. EagleEye Company currently does not produce binoculars of any style, so this venture would require a careful analysis of relevant manufacturing costs to correctly assess its ability to compete. The market price for this binocular style is well established at $134 per unit. EagleEye has enough square footage in its plant to accommodate the new production line, although several pieces of new equipment would be required, their estimated cost is $4,750,000. EagleEye requires a minimum ROI of 12% on any product line investment and estimates that if it enters this market with its digital binocular product at the prevailing market price, it is confident of its ability to sell 17,000 units per year. Question: Identify the costs that EagleEye Company would consider for decision of entering the digital binocular market. (Select all that apply). 1. Raw materials and direct…
Global Reach, Inc., is considering opening a new warehouse to serve the Southwest region. Darnell Moore, controller for Global Reach, has been reading about the advantages of foreign trade zones. He wonders if locating in one would be of benefit to his company, which imports about 90 percent of its merchandise (e.g., chess sets from the Philippines, jewelry from Thailand, pottery from Mexico, etc.). Darnell estimates that the new warehouse will store imported merchandise costing about 16.78 million per year. Inventory shrinkage at the warehouse (due to breakage and mishandling) is about 8 percent of the total. The average tariff rate on these imports is 5.5 percent. Required: 1. If Global Reach locates the warehouse in a foreign trade zone, how much will be saved in tariffs? Why? (Round your answer to the nearest dollar.) 2. Suppose that, on average, the merchandise stays in a Global Reach warehouse for nine months before shipment to retailers. Carrying cost for Global Reach is 6 percent per year. If Global Reach locates the warehouse in a foreign trade zone, how much will be saved in carrying costs? What will the total tariff-related savings be? (Round your answers to the nearest dollar.) 3. Suppose that the shifting economic situation leads to a new tariff rate of 13 percent, and a new carrying cost of 6.5 percent per year. To combat these increases, Global Reach has instituted a total quality program emphasizing reducing shrinkage. The new shrinkage rate is 7 percent. Given this new information, if Global Reach locates the warehouse in a foreign trade zone, how much will be saved in carrying costs? What will the total tariff-related savings be? (Round your answers to the nearest dollar.)
Southland Corporation’s decision to produce a new line of recreational products resulted in the need to construct either a small plant or a large plant. The best selection of plant size depends on how the marketplace reacts to the new product line. To conduct an analysis, marketing management has decided to view the possible long-run demand as low, medium, or high. The following payoff table shows the projected profit in millions of dollars: What is the decision to be made, and what is the chance event for Southland’s problem? Construct a decision tree. Recommend a decision based on the use of the optimistic, conservative, and minimax regret approaches.