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- 6 Bombay Gifts divides its markets into units of nations, regions, and cities. Bombay uses geographic segmentation. Select one: a. True b. FalseWhat steps or segmentation mixHardee’s might have considered and implemented for effective market segmentation strategy before entering and getting established into Pakistan’s market in the presence of a strong player like McDonald’s. Explain with illustrations to support your arguments.How can Local prove that National is in fact producing the same type of home as Local is marketing?
- Give two (2) examples of companies that have successfully expanded regionally and elaborate on the replication and/or adaptation strategies adopted by those companies in surviving the similarities and/or differences in the market. 1000 word, minimum 4 references. The company we choose is Secret Recipe which is based in Malaysia.Using the below information provide the following in essay format 1) Selection of the target Market, 2)Global market segmentation, 3)Global Targeting Strategy, Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Here are some different accounts of GAP’S brand…1.Why the limitation of portfilio analysis is defining product/market segments is difficult?
- Whal do marketers mean when they refer to technological and sociocultural environments? Why do theyneed to understand these environments in a globalmarketplace?2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?You are the Marketing Manager for DellCorporation and your company hasoperations in the whole of East Africa Region. Yourecognize thatmarketing orientation enables organizations to respond to market needs with appropriate offerings that enable realization of better returns. Describe fivebenefits that your company will derive from adopting marketing orientation
- A Case Study of Dunkin’ Brands—Dunkin’ Donuts and Baskin-Robbins: Making Local Global High-tech and digital news may dominate our attention globally, but no matter where you go, people still need to eat. Food is a key part of many cultures. It is part of the bonds of our childhood, creating warm memories of comfort food or favorite foods that continue to whet our appetites. So it’s no surprise that sugar and sweets are a key part of our food focus, no matter what the culture. Two of the most visible American exports are the twin brands of Dunkin’ Donuts and Baskin-Robbins. Owned today by a consortium of private equity firms known as the Dunkin’ Brands,Dunkin’ Donuts and Baskin-Robbins have been sold globally for more than thirty-five years. Today, the firm has more than 14,800 points of distribution in forty-four countries with $6.9 billion in global sales. After an eleven-year hiatus, Dunkin’ Donuts returned to Russia in 2010 with the opening of twenty new stores. Under a new…10. Choose ONE of the three general strategies for selecting target markets: undifferentiated, concentrated, or multisegment marketing and select a product or product type, and then identify the potential advantages and disadvantages in using your chosen strategy to market that product or product type, in real examplesThe population shift from suburbs to exurbs andsmall towns was discussed in this chapter. Whatbusinesses and industries are likely to benefit fromthis trend? How will retailers need to change toaccommodate these consumers?