Both time series and causal forecasting assume that the past relationship between demand and the independent variable(s) will continue on into the future.       True       False

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Both time series and causal forecasting assume that the past relationship between demand and the independent variable(s) will continue on into the future.
 
 
 
True
 
 
 
False
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