(BUSINESS STRATEGIC TO CONSUMER NEEDS) A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid. Competitive Threats and E-Business Strategic Decision (use assumption to accomplish the mini case) Explain the Competitive Threats Acting on the Digital Business from the "The Generic Strategy Process Model". Identify the ideal customers for target buyer and explain why?  Demographic Psychographic Technology use

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

(BUSINESS STRATEGIC TO CONSUMER NEEDS)

A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid.

  1. Competitive Threats and E-Business Strategic Decision (use assumption to accomplish the mini case)

    1. Explain the Competitive Threats Acting

      on the Digital Business from the "The Generic Strategy Process Model".

  2. Identify the ideal customers for target buyer and explain why? 

    1. Demographic

    2. Psychographic

    3. Technology use

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning