By how much did Netflix raise its prices in early 2019? How is Netflix justifying its price increase to customers? At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase? In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?

By how much did Netflix raise its prices in early 2019? How is Netflix justifying its price increase to customers? At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase? In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.2: Netflix Uses Technology To Change How We Watch Videos

Problem 1C

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