Spencer Cruz chose to research a topic that he is very interested with. He completed the necessary chapters for him to be allowed to proceed to defense proposal. As he prepared for data gathering after the successful proposal, he obtained a list of companies from the Business Bureau of his city. He realized that those establishments where his respondents are employed are all located in far-flung areas. AS he has concerns with regard to expenses to be incurred in data gathering, He remembered that some of his neighbors work in those companies. He contacted them immediately so that they will be the ones to hand the survey questionnaires to their colleagues. Because of the busy activity of distributing questionnaires and people answering them, it has affected the productivity and output in one of the companies being studied. The middle management caught Mr. Cruz's neighbor and immediately implemented a sanction for such activity. 1. What is unethical about the data gathering of Mr. Cruz? 2. What should be done first before proceeding to actual data gathering? 3. Who should be liable to the management of the company?
Spencer Cruz chose to research a topic that he is very interested with. He completed the necessary chapters for him to be allowed to proceed to defense proposal. As he prepared for data gathering after the successful proposal, he obtained a list of companies from the Business Bureau of his city. He realized that those establishments where his respondents are employed are all located in far-flung areas. AS he has concerns with regard to expenses to be incurred in data gathering, He remembered that some of his neighbors work in those companies. He contacted them immediately so that they will be the ones to hand the survey questionnaires to their colleagues. Because of the busy activity of distributing questionnaires and people answering them, it has affected the productivity and output in one of the companies being studied. The middle management caught Mr. Cruz's neighbor and immediately implemented a sanction for such activity. 1. What is unethical about the data gathering of Mr. Cruz? 2. What should be done first before proceeding to actual data gathering? 3. Who should be liable to the management of the company?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Spencer Cruz chose to research a topic that he is very interested with. He completed the necessary chapters for him to be allowed to proceed to defense proposal. As he prepared for data gathering after the successful proposal, he obtained a list of companies from the Business Bureau of his city. He realized that those establishments where his respondents are employed are all located in far-flung areas. AS he has concerns with regard to expenses to be incurred in data gathering, He remembered that some of his neighbors work in those companies. He contacted them immediately so that they will be the ones to hand the survey questionnaires to their colleagues. Because of the busy activity of distributing questionnaires and people answering them, it has affected the productivity and output in one of the companies being studied. The middle management caught Mr. Cruz's neighbor and immediately implemented a sanction for such activity. 1. What is unethical about the data gathering of Mr. Cruz? 2. What should be done first before proceeding to actual data gathering? 3. Who should be liable to the management of the company?
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