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Can ethnocentric predisposition result in Cultural and Marketing Myopia? Justify your answer with an example.

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter1: Introduction: What This Book Is About

Section: Chapter Questions

Problem 5MC

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Explain proxemics as a non-verbal form of communication.
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