Case Study 1: AstraZeneca Fighting a Global Pandemic    AstraZeneca is a global bio-pharmaceutical company headquartered in Cambridge, England, with revenues of $26.6 billion (2020).   CHALLENGE: From Lab to Jab at Light Speed   As COVID-19 spread throughout the world in the spring of 2020, AstraZeneca recognized the need for an effective COVID-19 vaccine to defeat the virus. In April 2020 AstraZeneca joined forces with the University of Oxford to make a meaningful difference and save lives. This landmark partnership brought together world-class expertise in vaccinology with AstraZeneca’s ability to deliver a global solution at scale. AstraZeneca’s research partners at Oxford University had demonstrated an immune response in preclinical studies and some encouraging early clinical results that provided a basis for confidence that a vaccine could be rapidly developed. AstraZeneca’s proven manufacturing capability and global supply chain would enable rapid progress from the research lab to developing a highly effective vaccine with a favorable safety profile that could be administered worldwide. AstraZeneca and Oxford University pledged to provide the vaccine on a not-for-profit basis. This commitment to broad and equitable access ensured that the vaccine would be available at cost during the pandemic and accessible to low-income countries after the pandemic subsided. To be successful, however, AstraZeneca would have to make every dollar count.   Question  Who are the 2 primary stakeholders?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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Case Study 1: AstraZeneca Fighting a Global Pandemic 

 

AstraZeneca is a global bio-pharmaceutical company headquartered in Cambridge, England, with revenues of $26.6 billion (2020).

 

CHALLENGE: From Lab to Jab at Light Speed

 

As COVID-19 spread throughout the world in the spring of 2020, AstraZeneca recognized the need for an effective COVID-19 vaccine to defeat the virus. In April 2020 AstraZeneca joined forces with the University of Oxford to make a meaningful difference and save lives. This landmark partnership brought together world-class expertise in vaccinology with AstraZeneca’s ability to deliver a global solution at scale. AstraZeneca’s research partners at Oxford University had demonstrated an immune response in preclinical studies and some encouraging early clinical results that provided a basis for confidence that a vaccine could be rapidly developed.

AstraZeneca’s proven manufacturing capability and global supply chain would enable rapid progress from the research lab to developing a highly effective vaccine with a favorable safety profile that could be administered worldwide. AstraZeneca and Oxford University pledged to provide the vaccine on a not-for-profit basis. This commitment to broad and equitable access ensured that the vaccine would be available at cost during the pandemic and accessible to low-income countries after the pandemic subsided. To be successful, however, AstraZeneca would have to make every dollar count.

 

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Who are the 2 primary stakeholders?

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