Colgate-Palmolive sells its products in many countries throughout theworld. How would you expect its marketing strategy to differ in variouscountries, compared with that in the United States? Consider variousareas across the globe in formulating your answer.
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Colgate-Palmolive sells its products in many countries throughout the world. How would you expect its marketing strategy to differ in various countries, compared with that in the United States? Consider various areas across the globe in formulating your answer. |
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- Subject: Business, Marketing 1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
- Read the sections of “Yuan and Zoom” and “The COVID Pandemic and Zoom” and Exhibits 2 & 3: discuss Zoom’s competitive advantage at the beginning of COVID and how Zoom developed its product features and market to maintain its advantages.Where does Sony produce and market its products? Sony was founded in 1946. It is a huge company. This is a list of its affiliated companies Sony Assurance Inc. Sony Bank Inc. Sony Broadband Solutions Corporation Sony Broadcast Media Co., Ltd Sony Chemical & Information Device Corporation Sony Computer Entertainment Inc. Sony Computer Science Laboratories, Inc., Sony Digital Network Applications Inc. Sony Disc & Digital Solutions Inc. Sony EMCS Corporation. Sony Energy Device Corporation. Sony Engineering Corporation Sony Enterprise Co., Ltd. Sony Facility Management Corporation Sony Finance International, Inc. Sony Financial Holdings, Inc. Sony Global Solutions Inc. Sony Human Capital Corporation. Sony Institute of Higher Education Shohoku College Sony Life Insurance Co., Ltd. Sony LSI Design Inc. Sony Manufacturing Systems Corporation Sony Marketing (Japan) Inc. Sony Music Communications Inc. Sony Music Distribution (Japan) Inc. Sony Music Entertainment…McDonald’s conducts extensive marketing research for allits new products, including new menu items for its overseasstores. Because of cultural and other differences and preferences, the company cannot always extrapolate its results fromone country to another. For instance, Croque McDo fried hamand-cheese sandwiches are unlikely to be as popular in theUnited States as they are in France, which invented the croquemonsieur sandwich on which the McDonald’s product isbased. Can you think of any other kinds of firms that share thislimitation on global applications of their research? In contrast,what sorts of questions could multinational firms answer on aglobal basis? Explain.
- Read the case below and then answer the questions. One of the tastiest fast-food chains across the country, KFC or (Kentucky Fried Chicken) has come out with items which are hard to be beaten except for the likes of McDonald's, KFC uses a combination of Franchise outlet system as well as company-owned outlets. There is a total of 20,000+ outlets in 150+ countries that KFC has outlets in all the major cities. In India, in order to cater to vegetarian customers, KFC offers Veg Burgers. In American states, KFC Zinger burger sandwich is a best-selling product. In Islamic and middle eastern countries chicken served by KFC is halal including Sultanate of Oman in order to cater their customer KFC concerns their society health by conveying a message of printing ads, in their box meal "This Chicken is slaughtered with halal” by using TV, hoardings, print, online ads for their promotional. Besides that, KFC uses its attributes (Fresh Fried Chicken) product to occupy a clear distinctive relative…You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?You are Marketing Manager at Jindal Stainless Steel. Explain the criteria to be assessed when selecting a potential target market for export? Explain Briefly
- 1.Pizza Hut was founded in June 1958 in Kansas, USA. Pizza Hut has been doing business in Oman since long time when they opened their first store in Muscat. Today many Pizza Hut stores sell pizza and other items across Oman. Discuss the Marketing mix tools that Pizza Hut had to consider as it expanded into Oman. 2.Consider yourself as a Marketing manager for a technological gaming product company. With an example, describe how to enter global market to capture more consumers. 3.You have just been hired by XYZ Water company to administer a marketing program for the company. The company manufactures and distributes bottled drinking water product to grocery and convenience stores in the Gulf region. The company’s desire is to build strong competitive position by consistently delivering high-quality products, service, and fair prices. In order to do this, XYZ wants you to implement competitive positioning strategies. Discuss any four competitive positioning strategies you will apply for…Please answer question throughly Please answer the question below with thorough information using 2 factual examples each 1.Provide at least two (2) examples/case studies of international modes of entry utilized by multinational corporations in Thailand, Malaysia and South Korea that have succeeded or failed. The name of the multinational must be clearly stated in each example. Be sure to state the mode of entry utilized in each example in each country. Why do you think they would have succeeded or failed in each example included?You will submit your business plan. Discuss the points below to make the business plan. Discuss PepsiCo’s Readiness for Global Business and Strategic Direction What is PepsiCo doing about Country/Region Selection PepsiCo’s Industry Market Potential Assessment Foreign Business Partner Selection (in the selected countries like the UK, Canada, and China)