Answered: Questions: For this discussion, think…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

For this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision?

Simulated Business Scenario:

The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product.

Questions:

For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by creating value for you OR did not meet your expectations or create value for you. Write a review of that product/service. Give it a 1-5 star rating (1 being awful and 5 being awesome) and explain why you rated it the way you did.

Keep in mind, you are being asked to share your personal opinions and purchasing experiences!

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