Columbia Pizza and make a pizza in 10 minutes with the one oven that they have. Their late-night business among hungry college students is booming, and they average 5 pizza orders/hour from 9 PM – 11 PM. Between 5 PM and 9 PM, they average 3 pizza orders/hour. Assume that each person orders one pizza, and that people arrive according to a Poisson distribution. The owner of Columbia Pizza has discovered that if customers have to wait for more than 20 minutes from when they enter the shop to when they receive their pizza, they are likely to go next door to University Falafel, meaning that Columbia Pizza loses a $20 sale. The owner is thinking of buying a second oven and register (e.g. a second channel). The owner has analyzed that the total cost of operation (the amortized cost of the additional oven and the salary of the staff) would be $75 per night. What is the total revenue opportunity with one oven, given the 20 minute time constraint from entering the shop to receiving their pizza? What is the average daily loss of sales to University Falafel?

Cornerstones of Cost Management (Cornerstones Series)
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Author:Don R. Hansen, Maryanne M. Mowen
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Chapter17: Activity Resource Usage Model And Tactical Decision Making
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Columbia Pizza and make a pizza in 10 minutes with the one oven that they have. Their late-night business among hungry college students is booming, and they average 5 pizza orders/hour from 9 PM – 11 PM. Between 5 PM and 9 PM, they average 3 pizza orders/hour. Assume that each person orders one pizza, and that people arrive according to a Poisson distribution. The owner of Columbia Pizza has discovered that if customers have to wait for more than 20 minutes from when they enter the shop to when they receive their pizza, they are likely to go next door to University Falafel, meaning that Columbia Pizza loses a $20 sale. The owner is thinking of buying a second oven and register (e.g. a second channel). The owner has analyzed that the total cost of operation (the amortized cost of the additional oven and the salary of the staff) would be $75 per night.

What is the total revenue opportunity with one oven, given the 20 minute time constraint from entering the shop to receiving their pizza? What is the average daily loss of sales to University Falafel?

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