"Commercials are often produced by companies with the hope that the customer, when seeing their product in the store (or online), might have the same fééling inside that occurred when they initially watched the commercial. This is an example of:" O Associational learning O Operant Learning O Modeling O Cognition 9:10 PM /2022 36F Cloudy
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- QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goalsQuestion 1[Soalan 1]Research is the systematic process of collecting and analyzing information to increase ourunderstanding of the phenomenon under study. It can be divided into several types ofinvestigation based on its specific purposes.[Penyelidikan adalah proses sistematik dalam pengumpulan dan penganalisaan maklumat bagi meningkatkanpemahaman kita tentang fenomena yang sedang dikaji. Ia boleh dibahagikan kepada beberapa jenis penyiasatanberdasarkan tujuannya yang tertentu.]a) Relate the SMART Objectives in turning your idea into a good formulation of research.[Kaitkan Objektif SMART dalam mengubah idea anda menjadi satu asas penyelidikan yang baik.]b) Explain THREE (3) types of research investigation in business research methodology.[Terang TIGA (3) jenis penyiasatan dalam kaedah penyelidikan perniagaan.]Question 22As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign..O. ...sex appeals can create brand awarenessO. ....for sex appeal to work, the ad needs to have half-naked models.O. ...sex appeals can only sel sex products.O. ...for a sex appeal to work, the ad needs to reference sex.O. ...sex appeals are the weakest appeal.
- Which is NOT true regarding differences between goods and services? Question 20Answer A. Services tend to have a more inconsistent product definition than goods. B. Services are generally produced and consumed simultaneously; tangible goods are not. C. Services tend to be more knowledge-based than goods. D. Goods tend to have higher customer interaction than services. E. Reselling is unusual in services; goods often have some residual value.Question 8: Which of the following is correct? Group of answer choices A) Janis identified 8 symptoms about groupthink, which can be grouped into 3 major categories: having a highly cohesive group, closed-mindedness, and pressures towards uniformity. B) Janis identified 8 symptoms about groupthink, which can be grouped into 3 major categories: having a highly cohesive group, closed-mindedness, and pressures towards dissent. C) Janis identified 8 symptoms about groupthink, which can be grouped into 3 major categories: having a poorly cohesive group, closed-mindedness, and pressures towards quitting. D) Janis identified 8 symptoms about groupthink, which can be grouped into 3 major categories: having a highly cohesive group, open-mindedness, and pressures towards uniformity.Question: 4a. Eesha is doing very well in Intermediate Microeconomics, but hires a graduate student to spend 2 hour a week with her to do practice questions together. Eesha always manages to do all questions correctly on her own but she insists on doing the questions together with the graduate student. Is this rational behaviour? Discussb. A webpage on behavioural economics that requires subscription to access the content is being marketed on the Internet as a way to enhance people’s savings. As an experiment, the marketing firm wants to direct half of the web hits to a page that advertises the webpage as 80% successful in improving savings while the other half are directed to a page that advertises the webpage as failing to get 20% of the people to save. Would you expect equal numbers of sales from the 2 advertising approaches? Discuss.
- QUESTION 6 Nudging people refers to a. ltering incentives in an attempt to change people's behaviour. b. directing people along a specific path in a store, such as IKEA, or in airport departures. c. making pricing more transparent. d. successful advertising.QUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing QUESTION 4 Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their customer base through better customer service to gain a competitive advantage in their industry. Which of the following…QUESTION 8 The U.S. Social Security Administration is a federal agency. The Iowa Department of Social Services is a parallel state agency. If these agen-cies' regulations conflict O a. the federal agency's regulations take precedence. O b. the state agency's regulations take precedence. h O c. the two agencies' regulations cancel each other. O d. the two agencies' regulations take equal precedence Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
- Question 3 A NASA manager testified to the Rogers Commission that they hoped the backup O-ring on Challenger's solid rocket boosters would be the sealing O-ring under the worst case conditions. This is an illustration of which Irving point: Group of answer choices A) Shared illusion of unity B) The illusion of invulnerability C) Stereotyped views of others D) Having a moderately cohesive groupQuestion 2Sociologists argued that women on average earn less than men as women often choose to work less hours. They further suggest that the choice of hours worked may be driven by various factors such as age, childcare needs, occupation choice and flexibility. To investigate the relation between hours worked and income earned by Australian men and women, a researcher plans to survey a sample of individuals across the country. Briefly explain (using no more than 250 words in total for this question)a) What type of survey method the researcher could use and why? b) What sampling method could the researcher use to select his/her sample and why?c) What are the two main variables the researcher should consider collecting data for the purpose of the above analysis and why? Identify the data type(s) for the variables. d) What kind of issues the researcher may face in this data collection?Suppose a researcher has collected data from a sample of 65 individuals using the sampling method you…4. Question 4 options: ------------ is understood as an enduring attribute of a person that appears consistently in a variety of situations.
