a. Eesha is doing very well in Intermediate Microeconomics, but hires a graduate student to spend 2 hour a week with her to do practice questions together. Eesha always manages to do all questions correctly on her own but she insists on doing the questions together with the graduate student. Is this rational behaviour? Discuss b. A webpage on behavioural economics that requires subscription to access the content is being marketed on the Internet as a way to enhance people’s savings. As an experiment, the marketing firm wants to direct half of the web hits to a page that advertises the webpage as 80% successful in improving savings while the other half are directed to a page that advertises the webpage as failing to get 20% of the people to save. Would you expect equal numbers of sales from the 2 advertising approaches? Discuss.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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a. Eesha is doing very well in Intermediate Microeconomics, but hires a graduate student to spend 2 hour a week with her to do practice questions together. Eesha always manages to do all questions correctly on her own but she insists on doing the questions together with the graduate student. Is this rational behaviour? Discuss
b. A webpage on behavioural economics that requires subscription to access the content is being marketed on the Internet as a way to enhance people’s savings. As an experiment, the marketing firm wants to direct half of the web hits to a page that advertises the webpage as 80% successful in improving savings while the other half are directed to a page that advertises the webpage as failing to get 20% of the people to save. Would you expect equal numbers of sales from the 2 advertising approaches? Discuss.

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