When is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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When is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing