Conduct the industry structure analysis of the videoconferencing industry: based on the Zoom case, describe the bargaining power of suppliers and the bargaining power of customers. Discuss how Zoom should respond to the powers of suppliers and/or customers and keep its competitiveness.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Conduct the industry structure analysis of the videoconferencing industry: based on the Zoom case, describe the bargaining power of suppliers and the bargaining power of customers. Discuss how Zoom should respond to the powers of suppliers and/or customers and keep its competitiveness. 

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