Consider the local cable company, a natural monopoly. The following graph shows the monthly demand curve for cable services, the company's marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves. 100 90 (?

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Chapter14: Monopoly
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Consider the local cable company, a natural monopoly. The following graph shows the monthly demand curve for cable services, the company's
marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves.
PRICE (Dollars per subscription)
100
90
80
70
60
50
40
30
20
10
0
+
0
---
+
2
Pricing Mechanism
Profit Maximization
4
Marginal-Cost Pricing
Average-Cost Pricing
-*
☆
6
10 12 14
QUANTITY (Thousands of subscriptions)
O True
M
O False
Complete the first row of the following table.
MR
8
13, 35
Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints.
16
Complete the second row of the previous table.
Complete the third row of the previous table.
ATC
MC
18 20
Short Run
Price
Quantity
(Subscriptions) (Dollars per subscription)
7,000
65 ▼
14,000
13,000
D
30
30 ▼
35
35 ▼
Suppose that the government forces the monopolist to set the price equal to marginal cost.
(?)
Suppose that the government forces the monopolist to set the price equal to average total cost.
Profit
Positive
Negative
Zero
True or False: Under the average-cost pricing policy, the cable company has no incentive to cut costs.
Long-Run Decision
Stay in business ▼
Exit the industry
Stay or exit
Transcribed Image Text:Consider the local cable company, a natural monopoly. The following graph shows the monthly demand curve for cable services, the company's marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves. PRICE (Dollars per subscription) 100 90 80 70 60 50 40 30 20 10 0 + 0 --- + 2 Pricing Mechanism Profit Maximization 4 Marginal-Cost Pricing Average-Cost Pricing -* ☆ 6 10 12 14 QUANTITY (Thousands of subscriptions) O True M O False Complete the first row of the following table. MR 8 13, 35 Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints. 16 Complete the second row of the previous table. Complete the third row of the previous table. ATC MC 18 20 Short Run Price Quantity (Subscriptions) (Dollars per subscription) 7,000 65 ▼ 14,000 13,000 D 30 30 ▼ 35 35 ▼ Suppose that the government forces the monopolist to set the price equal to marginal cost. (?) Suppose that the government forces the monopolist to set the price equal to average total cost. Profit Positive Negative Zero True or False: Under the average-cost pricing policy, the cable company has no incentive to cut costs. Long-Run Decision Stay in business ▼ Exit the industry Stay or exit
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