Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be  used off-season?  During the season?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be  used off-season?  During the season?
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Considering all elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be  used off-season?  During the season?

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9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing